Tracey Cook manages Dandaragan Organic Beef, which wholesales into the WA and interstate butcher sector and direct to consumers via online sales. Prior to taking the reins of her family business with her husband, Tracey worked as a financial journalist for The West Australian, WA Business News, the Financial Times publications in London and later managed communications and publications for companies in the resources and oil and gas sector. As well as being mum to two sons, Tracey has been a long standing board member of West Midlands Group and volunteers for numerous community groups.